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Channel: product life cycle – Roman Pichler
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Stable Scrum Teams

It’s not uncommon for me to visit a new client and to discover that the scrum teams change frequently, sometimes after every single sprint. Changing the team composition too frequently is undesirable...

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Working with an Agile Product Roadmap

What is an Agile Product Roadmap? A product roadmap is a high-level plan that describes how the product is likely to grow. It allows you to express where you want to take your product, and why it’s...

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Choosing the Right Lean and Agile Innovation Practices

The Three Stages of Innovation Innovation forms a continuum ranging from maintaining an existing product to creating a brand-new one. To select the right practices, I find it helpful to divide the...

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Working with the GO Product Roadmap

Step 1: Do the Prep Work Before you create your GO product roadmap, you should carry out the necessary problem validation work. Investigate the target group, the problem to be solved, the business...

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The Product Strategy Defined

The Three Elements of an Effective Strategy A product strategy is a high-level plan that helps you realise your vision or overarching goal. It describes who the product is for and why people would want...

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Size Matters: Big vs. Small Product Owner

Big vs. Small What’s a big and a small product owner? “Big” and “small” define levels of ownership. A big product owner owns the entire product; a small one takes care of the product details, as the...

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How Detailed should the Product Backlog be?

Theory and Practice In theory, your product backlog should be prioritised with the high-priority items at the top and the low priority items at the bottom. The top items should be detailed and...

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Is Scrum Right for Your Product?

When is Scrum Most Helpful? A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not...

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What is a Digital Product?

Product What is a product? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function...

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Balance Your Portfolio with the Product Portfolio Matrix

The Matrix Reloaded The product portfolio matrix, also called growth–share and BCG matrix, wants to help you achieve the right blend of young and established products in order to maximise the overall...

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How much Product Discovery is Necessary?

How much product discovery work is necessary? While I find it impossible to give a general, precise, and accurate answer, there is one factor that has a big influence on the time and effort necessary...

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Product Discovery Tips

Bring the Right People Together Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. I find it helpful to form a...

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The Minimum Viable Product and the Minimal Marketable Product

The Minimum Viable Product The minimum viable product (MVP), as originally defined by Eric Ries, is a learning vehicle. It allows you to test an idea by exposing an early version of your product to the...

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Strategic Options for Mature Products

What Maturity Means A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product...

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Technical Debt and Product Success

Why Technical Debt Matters for Product People As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product...

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Tips for Rewriting a Digital Product

See the Rewriting Effort as an Opportunity to Innovate A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the...

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Product Roadmap Prioritisation

Before You Start Prioritising … Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use...

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Collocation, Trust, and Distributed Teams

A Tale of Two Products I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries....

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Are Feature Teams or Component Teams Right for Your Product?

What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team. Such a team owns an architecture...

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