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How Detailed should the Product Backlog be?
Theory and Practice In theory, your product backlog should be prioritised with the high-priority items at the top and the low priority items at the bottom. The top items should be detailed and...
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Is Scrum Right for Your Product?
When is Scrum Most Helpful? A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. This means that not...
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What is a Digital Product?
Product What is a product? It might be tempting to say, something we can market or sell. But when it comes to digital products, this definition has only limited applicability. Take the search function...
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Balance Your Portfolio with the Product Portfolio Matrix
The Matrix Reloaded The product portfolio matrix, also called growth–share and BCG matrix, wants to help you achieve the right blend of young and established products in order to maximise the overall...
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Product Discovery Tips
Bring the Right People Together Product discovery is a team sport. You should therefore involve the right people in the discovery work and secure enough of their time. I find it helpful to form a...
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Strategic Options for Mature Products
What Maturity Means A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product...
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Technical Debt and Product Success
Why Technical Debt Matters for Product People As the person in charge of the product, you may not be terribly concerned about how clean and well-structured the code is. But the quality of your product...
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Tips for Rewriting a Digital Product
See the Rewriting Effort as an Opportunity to Innovate A digital product is commonly redeveloped for two reasons: It has accumulated too much technical debt or its technologies are outdated, but the...
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Product Roadmap Prioritisation
Before You Start Prioritising … Before you order the roadmap items, double-check that you have a validated product strategy in place. You should be able to confidently say why users would want to use...
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Are Feature Teams or Component Teams Right for Your Product?
What are Feature and Component Teams? A feature team is a development team that implements end-user functionality end-to-end. Contrast this with a component team. Such a team owns an architecture...
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